I don’t know if you saw this report released last year saying:
It turns out that our musical tastes begin to get locked in stone when we hit 24, but by age 31 we’re in the middle of a musical paralysis that we can’t get out of. Whatever was popular during our teenage years, particularly between the ages of 11 and 14, then that’s what we’re going to listen to from that point on. As a matter of fact, there’s some evidence that our musical tastes are shaped by the very first music we hear, even though we’re very open to just about any type of music until we reach age 11.
Does this resonate with you?
For me those would be the years 1989-1993 and, with perhaps a few more years in the 90s, that sounds pretty solid as far as my loyal listening - I’m still prone to throwing on some early Pearl Jam or Green Day - 1994 especially is an amazing year for albums - just check out the Wikipedia list!
I turned 24 in 2002, just after I’d started work at Festival Music Publishing where it was pretty much my job (well not MY job, I was a number cruncher in royalties) to find new music.
For the uninitiated, a publisher works with songwriters as opposed to recording artists. Sometimes these are one and the same, though we had plenty of non-performing writers on our books and they wrote some very fine songs.
In those days, demo CDs would arrive by the bucketload. Sadly, they also went in the bin by the bucketload as we weren’t supposed to listen to unsolicited ones. Who knows what gems slipped through?
One of our gambles was on an act called “The Androids”, if you remember them? They had a pretty solid set of commercial rock songs and one throw away b-side called “Do It With Madonna”. After some pressure, the band eventually relented and allowed our partner record company (Festival Mushroom) to release it and it went gangbusters - even charted in the UK and Europe if I recall - thing was, it sounded nothing like the rest of their album, and as such there was little interest in a follow up and everything fizzled.
I felt so bad seeing the promotional posters in the office torn down once chart numbers were revealed, the album had missed expectations by a long way. They were barely spoken of again. It can be a brutal business.
One artist I procured a demo from and brought to the bosses was a little known act that I’d caught on an acoustic night in Glebe. My boss at the time had a listen and decided he didn’t think they had the right stuff. That band was Thirsty Merc.
Anyway…
By 31 I was out of the industry and teaching music (and life) in a primary school in the west of NSW. My music discovery mode wasn’t in full swing but I really didn’t want to play songs from the ABC Kids’ book series so I asked my Year 6 class for suggestions. I found a lot of new (questionable) music via that method!
It was that year, after dabbling with the idea for a while, that I started to have a real go at being a singer-songwriter. I worked on my first EP (aside from the first first one, of which we do not speak) and discovered a love of songwriting that I still haven’t left behind.
I compiled my ideas for new songs for album #3 the other night, and found that I had 19 to work on - hopefully something will be out this year. So there’ll be plenty of new music by me in the world.
It makes me so grateful that you didn’t stop listening to new music at 24*, because that’s my entire approach! I believe that some of the best songs we’ll ever hear are still to be written, so do me a favour and go check out a local songwriter sometime soon. You’ll be richer^ for it
Clint